Story: was my final university project, combining branding, product design, photography, and art direction. The aim was to create a lingerie brand that celebrates all body types by offering pieces that feel both comfortable and empowering. The concept centred around the idea that confidence comes from feeling like yourself, rather than conforming to unrealistic standards.

The brand was built around the belief that everyone has a story worth sharing. More than simply selling lingerie, Story: aimed to create a sense of community by encouraging customers to embrace their individuality and feel confident in their own skin.

For this project, I designed the lingerie collection, which was produced in collaboration with a seamstress, and developed the complete brand identity, including visual branding, packaging concepts, marketing materials, and photography. I was also responsible for planning and directing the photoshoot, creating imagery that reflected the brand's inclusive and empowering values.